Ultimate · brand board

The mark: keep the steps, re-cut the skin

The current Stepo icon already has the right idea — four pills climbing like stepping stones. It is literally the product, it's geometric and ownable, and it speaks the same pill/chip language the ultimate UI is built from. What dates it is the execution: glossy gradient, soft drop shadows. The zigzag line in the mocks' top bar was a placeholder, never a branding decision. Recommendation: B for the store icon, its mini form for the in-app wordmark.

Candidates

Same motif, four skins — judged at 1024-class and down the size ladder to Spotlight (29 px), where an icon earns its keep.

A · Today

The shipped icon

Right motif, soft execution — the gloss gradient and floating shadows read cozy-cute, which the revamp deliberately moved away from.

60
40
29
B · Recommended

Same steps, flat & sure — cut bolder

The motif kept whole; gloss and shadows removed, field pulled to the brand tangerine, and the pills cut heavier than the shipped icon: height 12→15, short pills lengthened so none drops below a ~1.9:1 dash — at Spotlight size the old small pill went "dot", this one stays a step.

60
40
29
C · The window

Carbon, one pill on air

The 24-hour mechanic in the icon itself: the newest step lit tangerine, the rest quiet paper. The most "designed" of the set — also the least orange on a crowded home screen, and it seeds the dark theme.

60
40
29
D · Retired

The placeholder zigzag

Drawn fresh for the mocks (not taken from anywhere), but a rising line is the most generic motif in fitness & finance — hard to own, easy to confuse. Retired: every screen now carries the pill mark.

60
40
29

On the home screen

The only test that matters — among neighbors, at 60 px, on a dark wallpaper. B carries the brand orange; C disappears until you notice the lit pill, then it's the most interesting icon on the screen.

Weather
Stepo · B
Notes
Stepo · C
Banking
Music

In the app — the wordmark

Now live across all screens: the ink-and-paper mini mark in the top bar, and the same pills as the Feed tab's glyph (the brand mark as "home", the X pattern) — orange never enters the chrome.

Stepo

Ink mark, paper pills — the quiet default, matches the current top-bar treatment.

Stepo

With the lit pill — a whisper of the 24h mechanic in the chrome. Pairs with C.

On availability: the zigzag was drawn fresh for these mocks — it isn't copied from, or in use by, anything specific — but rising-line marks are everywhere in fitness and finance, which makes them weak trademarks and easy look-alikes. The stepping-pill motif is yours already, shipped in the current app, and is far more distinctive. Either way, run a real clearance (app stores + a trademark search in your filing markets) before committing the re-cut mark to the stores; nothing here substitutes for that.